Chapter 3

Starting Before You're Ready

"The Disney employee was selling my invention to thousands of families a day. My exact idea. My exact design. My innovation. But someone else's millions. And it was all because I listened to the wrong expert instead of starting when my gut said 'GO!'."

Problem-Solving Innovation

Every inventor learns to see problems differently. This pepper grinder represents the mindset shift from "that's how it's always been done" to "how could this work better?" The same thinking that would later solve much bigger problems. Plus we had a blast making this sell sheet video!

From Concept to Market

The Go Stroller sell sheet video is one of my favorites. It really is a great concept and it worked exceptionally well. Hopefully I'll get back to it someday and build them myself instead of licensing the idea.

The Fourth Generation Innovation

From Legos to a real business at excavatorfoot.com - this is what happens when you refuse to accept "that's impossible." The excavator foot represents everything this book teaches: seeing what others miss, solving real problems, and building something that matters. It saves money, time and is safer too.

The first freeway sign - a moment of achievement

This was our first freeway sign. Haha, not very fancy but it was ours! And we own the lot it's on too.

Working with Dad

This was Me, my Brother, Robert and my cousin Tyrel when the furnace (that we later removed the foundation on) was first built, somewhere around 1998 I think

Creative engineering solutions - the lego foot

Started with Legos to prove the concept could work for the Excavator Foot

From concept to reality - wooden prototype

Once I proved the mechanics, I made it out of wood.

This is the version 1 turntable base plate that makes the foot rotate

The tag-along sell sheet showing business growth and marketing strategy

The Tag-Along Sell Sheet and Ella! Showing off her animals! I actually made a better sell sheet than this but this was the only one I could find. Oh well

Installing a newly branded Record Homes sign

Innovation Sell Sheets

The Pepper Mill - innovative design solving everyday problems

The Go Stroller - making parenting easier on the move

The Pipe Stay - solving construction challenges

"Rich people don't get it right the first time. They just get it out the first time."

— The Fourth Generation Formula

The Big Ideas

Builders Start Before They're Ready

The difference between dreamers and builders? Builders start before they're ready. Version 1.0 is supposed to suck. Your job isn't to launch perfectly—it's to launch quickly and fix constantly.

You Either Get a Blessing or a Lesson

Both move you forward. Every start teaches you something—whether it succeeds or fails. But you get neither if you never start. The start is what stops most people. They die with perfect plans and zero results.

Build First, Perfect Later

Build with LEGOs before CAD drawings. Create ugly prototypes while others perfect their logos. Rich people don't get it right the first time—they just get it out the first time, then iterate fifty times while you're still on version 1.0.

Your Turn

Choose one thing you can start today. Not tomorrow. Not when you feel ready. Right now. Make it small enough to finish this week and something you might fail at. Version 1.0 is supposed to suck—your job is to launch quickly and fix constantly.

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